Posted 08/10/2026Source Certain Founder and CTO Cameron Scadding recently joined industry experts at Country Road Group’s Connecting the Threads: Traceability and Transparency in Cotton Supply Chains Bridges event to discuss how brands can build greater confidence in where their cotton comes from.
Cotton can pass through multiple processors, production stages and geographies before reaching a finished product, making transparency across the supply chain increasingly important. The discussion explored how traceability, technology, forensic verification and industry partnerships can work together to provide stronger evidence behind sourcing claims.
Cameron brought the origin verification perspective to the conversation, exploring how testing the product itself can independently verify where cotton comes from and complement existing traceability and supplier assurance processes.
As expectations around responsible sourcing continue to evolve, combining different forms of evidence gives brands greater confidence in their sourcing decisions and a stronger basis to substantiate origin claims under scrutiny.
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