Posted 25/09/2025

Seafood is one of the most traded food commodities in the world, yet one of the hardest to monitor. Despite the growth of certification programs like MSC and ASC, more than 30 percent of global fish stocks are still classified as overfished. Labels reassure consumers, but they do not guarantee that seafood truly comes from a sustainable source.

The real problem is verification. Barcodes, blockchain and digital ledgers can track data, but they rely on self-reported inputs. If the original claim is wrong, the entire chain is compromised. This is where origin verification becomes essential.

Source Certain uses trace element analysis (TEA) to determine the exact fishery or farm where seafood originated. TEA identifies unique chemical signatures at parts per million or billion, verifying origin at the source rather than relying on paper trails. This allows regulators and buyers to confirm whether fish came from a certified fishery or from an Illegal, Unreported, and Unregulated (IUU) source.

By closing the verification gap, origin verification empowers governments to measure the economic value of Marine Protected Areas, businesses to protect brand trust, and consumers to buy with confidence. Sustainable seafood cannot exist without scientific origin verification.

Origin verification can help your business. It is accurate, scalable and affordable. Talk to our team to learn more. 

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