Sunrise Channel 7 Feature: Fighting Food Fraud

We sat down with Seven Network Sunrise to discuss how food fraud impacts the Australian food and wine industry and our producers.


Year after year approximately $2 billion of counterfeit food and wine carrying Australian Made claims is uncovered in overseas markets, diminishing the value of the Australian Made brand to international customers.


This begs the question: is the Australian Food Industry doing enough to safeguard its reputation for producing safe and quality food?


Together with Laava and Fresh Supply Co. (members of APAC Provenance) we offer a multi-layer approach to combating food fraud in the global market through our respective innovative technologies: Scientific Provenance Verification, Secure Scannable Marking and Digitisation of Food Systems.

Video Credit: Channel 7 Sunrise

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Corporate Office

Suite 5, Level 2 Shenton House

57 Shenton Ave JOONDALUP

Western Australia 6027

Forensic & Analytical Laboratory
2/27 Clark Court BIBRA LAKE

Western Australia 616

Phone

1300 TRACED (1300 872 233)

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