Sunrise Channel 7: fighting food fraud

We sat down with Seven Network Sunrise to discuss how food fraud impacts the Australian food and wine industry and our producers.

Year after year approximately $2 billion of counterfeit food and wine carrying Australian Made claims is uncovered in overseas markets, diminishing the value of the Australian Made brand to international customers.

This begs the question: is the Australian Food Industry doing enough to safeguard its reputation for producing safe and quality food?

Together with Laava and Fresh Supply Co. (members of APAC Provenance) we offer a multi-layer approach to combating food fraud in the global market through our respective innovative technologies: Scientific Provenance Verification, Secure Scannable Marking and Digitisation of Food Systems.

Video Credit: Channel 7 Sunrise