AUSVEG: Scientific provenance verification & digital traceability – why both are important

"Incidents like product substitution, contamination (deliberate or accidental) and false labelling put Australia’s reputation for being a high quality, reliable and safe food producer at risk. We rely on this reputation to drive the growing export market of the horticulture industry and demand for the premium produce grown in Australia.


To minimise these risks, a combination of digital traceability and scientific provenance verification needs to be put in place to track and verify food authenticity as it travels from producer to customer."


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